Olympics

AI-assisted scoring tools are being rolled out across judged Olympic sports to improve consistency, but athletes and coaches are pushing for more transparency into how the systems actually work.

Organizers have added younger, more urban sports to the Olympic program to attract a demographic the Games have historically struggled with — and early viewership data suggests the strategy is working.

Loosened amateurism rules now let many Olympic athletes earn real income while competing, and sponsors are increasingly betting on individual athlete stories over broad sport-wide deals.

Cost overruns and underused venues have made cities increasingly reluctant to host the Games, pushing organizers toward a leaner model that favors existing infrastructure over new construction.